Contextual advertising

Launch advertising campaigns on platforms such as Yandex and Google will increase your site's traffic will increase the audience of the brand and bring new customers to purchase.

Contextual advertising is a modern opportunity to find and introduce your target audience to products or services. A convenient way to meet urgent demand and attract new customers is through the placement of ads in accordance with the interests of the user.

We set up contextual advertising depending on the requirements and tasks set by the customer. Contextual advertising specialists are constantly learning new tools and services, testing fresh formats, using relevant tools in their work, and constantly receiving professional development certificates. We know how to launch effective contextual advertising that can bring you profit without unnecessary expenses. We will provide you with all the information about the campaign, because we work with our clients openly and transparently.

Our approach

Complexity

We combine contextual advertising with targeting, content, and SEO. As a result, the company makes profits from various marketing channels and increases awareness among consumers.

Strategic thinking

During the planning and setup of advertising campaigns, we consider all possible development options. We put forward and test hypotheses, study the customer's business, and analyze market conditions so that the final campaign can bring new customers and profits.

Full immersion

Specialists carefully plan the work on the project in order to systematically analyze and optimize advertising campaigns. This has a positive effect on increasing the quality of customer conversions.

Openness

We provide a single report in Google Data Studio, Roistat, and Calltouch, which are automatically updated every day. It makes it clear how close customized contextual advertising has come to meeting the KPIs and what to do next. You can also view the campaign results yourself in the Yandex.Metrica and Google Analytics accounts.

The benchmark is profit

We are launching effective contextual advertising that reduces the cost of the application, brings new customers and increases sales.

The stages of launching and configuring contextual advertising

Researches

We create a brief, through the answers to which we receive all the necessary information about the customer. We conduct an in-depth study of the competitive environment in the market.

Briefing

We create a list of questions that cover all aspects of your business. When communicating with you, we collect key information: the vision of the target audience, the position of competitors in the market, product positioning, ways of communicating with the audience, and your past experience in contextual advertising. We determine the criteria by which the work will be evaluated. We predict the trend of changes in these indicators.
Company and competitor analysis

We analyze your business and current advertising campaigns. Let's explore the semantic core, creatives and unique offers of competitors.
Exploring landing pages

We study landing pages: their structure, content, and offers. We are preparing a technical assignment for our specialists or your developers, aimed at increasing the conversion rate of the site.
Budget definition

We are studying the frequency of commercial requests in order to calculate the average CPC. We determine the amount of traffic and leads that are required to achieve the goal. We set the budget according to your KPIs and strategy.

Strategy

We select the target audience. We choose the optimal tools for promotion. We are considering all directions for further development of the campaigns.

Semantic core and audience

Based on the selected target audience segments and semantic clusters, we will use them to display unique contextual advertising.
Selection of tools

Based on the conducted research, we select the tools and suitable ad formats that we will use in the campaign.
The Thought Map

We are creating a "thought map" that illustrates all areas of contextual advertising development. We start from it when we launch an advertising campaign.

Launch

We are launching a full-fledged promotion campaign, which will help you get new traffic to your website.

Setting up an advertising campaign

We precisely set up contextual advertising that meets the needs of your target audience. We are constantly optimizing it, reducing cost and improving performance indicators.
Creatives

We create creatives with memorable visual images and text content that affects the consumer. We adapt advertising messages to different formats and consumer situations.
Campaign Analytics

We enable Yandex.Metrica, TopMail, Google Analytics, and call tracking. In them, we set up goals for tracking applications from the website and from the phone. Thanks to this, you can see how customized contextual advertising affects sales both online and offline.
Generating reports

We make reports in GDS or Calltouch. They are automatically updated and include all the information about the advertising campaign. You don't need to search for the number of conversions in Yandex.Metrica or Google Analytics, everything is displayed in one window.

Optimization

We suggest adjustments to improve the current campaign. We are identifying more effective tools for future creatives.

Improving the campaign

We exclude inappropriate search queries, social media advertising platforms, and ineffective audience segments. We adjust the display time, bids by device, and keywords.

When there is enough data, we connect optimizers: K50, Origami, Alytics. With their help, advertising works more efficiently, and we achieve the set key indicators faster.
Analysis and planning

We regularly analyze search queries and identify effective ads. We're thinking about themes for new creatives. Whenever possible, we are introducing new advertising channels. We provide full reports on the work done.