New buildings in Moscow: premium projects
Target leads for Comfort+ and business class residential complexes — Facebook and VKontakte, leadforms and quizzes
Promotion of several residential complexes in Moscow at once — River Park, Chagall, Dom DAU, Luzhniki Collection.
The task: to bring high-quality applications for the purchase and investment in premium new buildings at a reasonable price, without inappropriate traffic and empty leads.
- 810 applications in 3 months
We have provided a flow of requests with segmentation for each object - 54 confirmed target leads
The managers confirmed their interest in the purchase — focus on real customers - from $11 CPL
The minimum cost of applying for the premium segment in Moscow
Audience and strategy
We divided the audience by geography, interests, and sources and tested segments for each object.
Creatives and traffic
We have developed 25+ creatives, launched lead forms and quizzes with filtering by time, budget, type of apartment
Integration and analytics
We have set up analytics, CRM integration, automatic markup and tracking of applications
Optimization and filtering
Inefficient approaches were quickly cut off, and the working mechanics for each LCD were strengthened
Audience and strategy
We worked out accurate portraits of clients: we distinguished them by interests, geography, and behavioral characteristics.
- -1-Facebook/InstagramWe focused on men and women aged 30-50 with above-average incomes, with a separate focus on Russian speakers abroad (Baltic States, Turkey, UAE, Germany).
- -2-VkontakteThe main traffic is Moscow and the millionaires. We tested family loans and investors interested in mortgages.
- -3-Lookalike and interestsWe used lookalike for historical applications, and adjusted the interests for each group in detail.
Creatives and traffic
25+ creatives for different audiences and objects: visual, feed, and filters — all for maximum relevance.
- -1-Static flashcards and videosGeometry cards, video reviews of apartments and facades have been posted on Facebook.
- -2-Stories and short offersStories with concise sentences worked best in VK (for example, "Apartment from 12 million in 10 minutes from the Kremlin").
- -3-Lead forms and quizzesQuizzes with the choice of purchase date and budget allowed us to filter random requests and leave only motivated ones.
Integration and analytics
We carefully adjusted the analytics: we tracked the request path from click to call.
- -1-CRM and auto-markupThe entire application was automatically sent to CRM, and the source, object, and parameters of interest were marked.
- -2-Division by objectsAll traffic was divided into specific projects, which made it possible to understand where the lead was really ready for dialogue.
- -3-AutomationSimplified tracking, accelerated the work of managers with hot leads.
Optimization and filtering
Each hypothesis was tested for results — only the working mechanics left.
Operational optimization
They quickly disabled inefficient bundles and reinforced what brought targeted applications.
Quizzes are a quality filter
With the help of quiz funnels, up to 30% of “junk” applications were cut off at the data collection stage.
Focus on CRM conversions
The evaluation of campaigns is based only on the confirmed interests of managers.
The results of the promotion
- $10,400 budget for 3 monthsFacebook/Instagram: $6,300; VKontakte: $4,100.
- 810 applicationsApplications with filtering by each object and automatically getting into CRM.
- 54 confirmed target leadsThe managers confirmed their interest in the purchase — real customers.
- from $11 CPLThe minimum cost of an application for premium new buildings in Moscow.
- up to $200 CPA per confirmed customerThe final price of qualified treatment.
- The best conversion sitesRiver Park and DAU House — maximum conversion from application to contact.
- The main insightsSegmentation, a variety of creatives, quiz funnels, and a focus only on applications that the sales department employs.
I want to work with you
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Our services
We bring the advantages of the brand to the audience and increase conversion through various tools.
We increase traffic to the site and bring the audience to the purchase.
We increase sales through social media.
We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.
We optimize the site and bring it to the top for relevant queries.
We bring videos to the top of the YouTube search results and increase the brand's audience.
We evaluate the effectiveness of advertising and the profitability of the business.
We build work with applications and train you to work with incoming traffic.
