Professional targeted advertising

Which increases interest in the brand and increases sales.

Targeted advertising is a flexible format for interacting with an audience.

We set up ads that interact with the brand's audience and are converted into appeals. We introduce customers to the product through creative concepts that reveal the benefits of the product. An integrated approach to targeted advertising, together with strategy and beautiful visuals, leads to expected short- and long-term results.

Our approach

Deep research

We study the brand's target audience: interests, drivers, pains, online and offline behavior. As a result, we only show ads to those who are interested in them. We study the behavior of competitors on social media to understand how we can surpass them.

Strategic thinking

We consider all possible development options at the stage of planning and configuring campaigns. We analyze the market to form and test hypotheses so that the final campaigns have a positive impact on the growth of the customer base and business profits.

Effectiveness

We set measurable goals that we focus on. We summarize and analyze the actual indicators on a monthly basis and update media plans to achieve the expected result.

Engagement

Our specialists conduct a small number of projects in order to be able to monitor and analyze advertising campaigns on a daily basis. We develop an individual launch and maintenance plan for each project. Thanks to this, the advertising budget is spent efficiently.

Openness

You will always have access to the advertising offices where we work. You can track the campaign results in systems analysts Yandex and Google. We transfer all the pixels from the collected audience and store the data indefinitely, even after the termination of cooperation, we save statistics and access to the cabinets for you.

Synergy

To fully "package" the product, we connect other departments to the work: content, design, contextual advertising, SEO, PR and SMM. We contribute to the regular growth of a loyal audience. We form a positive impression about the brand.

The stages of targeting

The work begins with in-depth marketing research: we conduct a briefing with the client, analyze the market and set targeting goals.

Researches

Briefing

We hold a briefing where we get acquainted with your business, product, and existing experience. We define goals and objectives, analyze the USP, and set further work plans.
Analysis of the target audience and competitors

We calculate the main pains regarding the product. We identify the main drivers and barriers on the way to purchase. We are developing a mind-map with hypotheses on target audience segments and promotion channels. We are looking for ways to break away from the competition.
Distribution

We set the KPIs to be achieved during the campaign period. We determine the budget and profitability of the promotion channels used. We choose the communication channels in which we will communicate with the audience.

The first steps

We are starting preparations for a full-fledged campaign. We are working on visual concepts and launching a test campaign.

Campaign Management

We get up-to-date marketing indicators and analyze the results of our campaigns. We are adjusting the media plan and forecasting the results for the coming months.
Visual concepts

We develop banner concepts according to your corporate identity, creative offers and selected references. We optimize concepts for all necessary formats for advertising on social networks.
Test campaign

We are testing several advertising creatives and formats for selected segments of the target audience. We check hypotheses and offers. Based on the data obtained, we are adjusting the media plan to predict the results in the coming months.

Conduction

Getting started: based on the statistics obtained, we determine how the campaign will be implemented.

Realization

We create content and visual images for an advertising campaign. We are setting up and launching an advertising campaign: we load audiences, banners and texts, we are working with technical settings: we calculate and set prices per click, we approve the strategy of impressions.
Scaling

In the process, we accumulate and analyze statistics on advertising campaigns, determine working bundles of technical settings, and increase the budget. We continue to test new segments of the target audience.
Analytics

Connected to the counters Google, Yandex and TopMail for conversion tracking from social networks. We make clear reports and set up end-to-end analytics.
Adjustment

We are adjusting the promotion strategy based on the results of the month: for example, we are thinking about new topics and directions for creatives, and we are finding additional audiences. We will tell you about the results and plans for the next month at the reporting meeting.
Forecasting

We inspect and study the results of the work carried out quarterly in order to understand the direction of further strategic development in terms of global dynamics and not lose sight of important information.

Optimization

We're putting the finishing touches: we're optimizing the current campaign and generating reports with visual indicators.

Optimization

We adjust the bids, limits and other technical aspects in the advertising cabinets. Together with the designer, we update offers and visual materials in banners in a timely manner.
Reporting

We provide regularly updated reports in an easy-to-understand format. We are constantly in touch, so that all edits are made as soon as possible.