Pemlak: real estate in Turkey
Large—scale lead generation for an international agency - more than 3,000 applications for premium facilities in 6 months
Pemlak is a real estate agency that helps citizens of Russia and the CIS to invest or move to Turkey: villas, apartments, citizenship by investment.
The task: to test markets, scale lead generation, and attract real buyers and investors through Facebook and VKontakte against the backdrop of high competition and restrictions in advertising.
- 3,030 applications
Large-scale coverage and stable flow of applications for real estate by the sea - $6.5 average CPL
The minimum cost of an application in B2C real estate in the foreign market - 82 target leads via Facebook
Qualified appeals flow — real investors and buyers
Market analysis and competitor audit
We conducted a detailed comparison with market leaders, identified the best approaches and growth points.
Multilevel segmentation and strategy
We divided the audience by geography and interests, tested different languages and channels.
Creatives, landing pages, and quizzes
We have launched 80+ creatives, created English- and Russian-language landing pages and quiz funnels
Optimization and iteration
We regularly analyzed the numbers, disabled the inefficient, and strengthened working formats and audiences.
Market analysis and competitor audit
At the beginning of the work, we analyzed the communications, proposals and creatives of top players.
- -1-Comparison of offersWe studied the messages of Pegasus, Antalya Homes, Tolerance — what they sell, how they serve, what prices and bonuses they use.
- -2-Channel monitoringWe analyzed where and how competitors attract applications — which landing pages and triggers they bet on.
- -3-Identifying growth pointsWe took note of the best findings and found niches for differentiating Pemlak.
Multilevel segmentation and strategy
The whole strategy was based on tests of different audiences, geo and languages — without universal solutions.
- -1-Segmentation by countryRussia, the CIS, Europe, the Middle East — each area has its own offers and approaches.
- -2-Language adaptationEnglish—speaking landings are for the European and expat audience; Russian—speaking landings are for the Russian Federation and the CIS.
- -3-Facebook vs VK ChannelFacebook has become the main sales driver; VKontakte has been tested as an additional source for the Russian segment.
Creatives, landing pages, and quizzes
They focused on emotional triggers, personal stories, and “living” objects.
- -1-80+ unique creativesThey used real photos and videos, told family stories, and made offers for investments, residence permits, and citizenship.
- -2-Multilandings and quizzesWe have created landing pages: the quiz "Do you want to live by the sea?", pages with objects and conditions for a residence permit.
- -3-Different generation formatsRandom requests were filtered through quizzes, and lead forms accelerated data collection for hot clients.
Optimization and iteration
All decisions were made based on numbers, no “manual” analytics, just automation and CRM.
Automation of analytics
CRM integration, source markup, dynamic results analysis.
Flexible adjustment
Weak links were quickly disabled, new segments and offers were tested.
Focus on target leads
We constantly compared the cost and quality of applications, and scaled only those bundles that brought deals.
The results of the promotion
- $15,555 Facebook budget2,520 applications, $6.17 per application, 82 confirmed target leads ($189.7 per lead)
- 200,000 ₽ VKontakte budget510 applications, 392 rubles per application, 11 targeted leads (18,182 rubles per lead)
- 3,030 applications in totalLarge-scale funnel to the foreign market
- $6.5 average CPLMinimum bid price for B2C real estate
- The main insightsFacebook is the leader in terms of volume and quality, segmentation and language testing are the key to optimization, quizzes filter out inappropriate requests, automation allows you to cut off the weak and strengthen the working.
I want to work with you
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Our services
We bring the advantages of the brand to the audience and increase conversion through various tools.
We increase traffic to the site and bring the audience to the purchase.
We increase sales through social media.
We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.
We optimize the site and bring it to the top for relevant queries.
We bring videos to the top of the YouTube search results and increase the brand's audience.
We evaluate the effectiveness of advertising and the profitability of the business.
We build work with applications and train you to work with incoming traffic.
