SMM

Aimed at a strong brand and sales.

Our approach

We create a strong brand by interacting with the audience on social media. We are increasing interest in your product by increasing the number of applications and sales from social networks.

-1-

Advertising tools

We increase brand awareness by promoting content. We create retargeting audiences and regular communication with the brand's audience.
-2-

Promotion strategy

We define the goals of promotion, deadlines, communication channels and ways of communicating with the audience. We analyze the results and adjust the strategy.
-3-

High-quality content

We focus on building a brand reputation: we create an expert image with the help of useful content and high-quality execution.

Researches

We define the goals of your business, the needs of your audience, and the strengths and weaknesses of your competitors.

Briefing

We hold a briefing to determine the goals and objectives of the business. We analyze the current results of the company's promotion. We take this data into account when building a strategy.
Lecture hall

For productive interaction with the target audience, we identify the needs, pains and interests, and analyze the audience's attitude to the brand. We segment the audience into groups.
Competitors

We study the behavior of competitors in the digital environment: communication style, positioning, and the main communication platforms. We find out which content users respond to best.

SMM strategy

We start working on the strategy by positioning the company. This helps to formulate the benefits of the brand for the audience. Based on the identified needs, we define information headings and create a content plan.

Positioning

We answer the question "how are you better than your competitors?". Next, we define social media for communication and the tone of communication with the audience.
The brand's audience

We create a brand audience for regular communication. We save retargeting lists of those who interacted with the company on social networks, on the website, potential and current customers in the CRM system database.
Content plan

We select key categories and content formats to achieve our goals. Creating a calendar plan for publications.

Decoration

We develop a single style for all social networks, thereby enhancing the memorability of your brand.

Design and content of communities

We create or improve the corporate identity of social networks: covers, avatars and templates for posts. We fill the community page with discussions, company information, and contacts. Linking applications.
Editorial policy

We develop a unique style of communication with the audience: we define the tone, the main message, the principles and rules of content creation.

Realization

We launch content, set up ads, watch analytics, make adjustments, and write reports.

Launch and promotion

Facebook Instagramming is based on the SMM strategy, and we create and adapt content for various social networks: Vkontakte, Odnoklassniki, Facebook, and Instagram.
Analytics

We use a measurable approach to content marketing - we evaluate the results in terms of sales. We analyze the participation of social networks in other channels of communication and sales — we track the customer's path from reading the post to buying on the site.
Adjustments

We are improving the strategy based on the results obtained. We look at which topics and channels show the best results. We edit the content plan, reallocate budgets, and eliminate less effective types of content.

Reports

We are compiling a detailed report on the work done.

Audience reach

How many users have ever seen our content?
Traffic from social networks

How many visitors have moved from social networks to your site.
The active core of the audience

Which part of the brand's audience regularly interacts with the content.
Traffic conversions

How many of the people who visited the site left a request or called. Then — how many made the purchase.
Impact on sales in other channels

Which users leave a request after advertising or SEO after visiting SMM channels.
The engagement index

How interesting the created content is to the target audience: the number of likes, comments, and reposts.

An example of the representation of traffic and conversion rates

Result

-1-

Brand image and reputation

We create an expert brand image and gain the trust of the audience through professional content.
-2-

Brand awareness

We establish regular communication through promotions: we remind ourselves and reach a new audience.
-3-

Increased sales

We fuel the customer's interest in the company's product. We create content for each stage of the sales funnel and show it to the appropriate audience.