Apato: Real estate investments in Bali
650 applications for $3,000 — how we explained a complex product and attracted target investors through Facebook
Apato is a new generation investment platform where anyone can become a co—investor of Bali apartments starting from $50, receive digital tokens and passive income.
The task: to explain a new investment product, to build trust and collect a stream of real applications among investors from different countries, working only through Facebook.
- 650 applications
Large-scale influx of new investors to the platform in just a month of advertising - $4.61 average CPL
The minimum cost of an application in the niche of foreign investments - 52 confirmed target leads
Verified investors who have replenished the account and are ready for the transaction
Segmentation and strategy
The audiences were divided by geography, language, interests, and investment experience.
Developing creatives and offers
We have created 30+ video and infographic options, focusing on simplicity and benefits.
Launching and optimizing ads
We tested offers and hypotheses for English- and Russian-speaking audiences, conducted quizzes and landing pages
Validation and analytics
We focused only on real investors, monitored registration, verification, and account replenishment.
Segmentation and strategy
The target audiences were carefully sorted out and divided according to several criteria.
- -1-Geography and languageRussian-speaking (Russia, Kazakhstan, UAE, Europe), English-speaking (Germany, Singapore, Thailand, UK, UAE).
- -2-Investor interestsFiltering by interests: crypto investments, passive income, digital nomads, investors in REITs.
- -3-Portrait of the target clientWe analyzed who responds faster to the offer: beginners, experienced investors, and active users of digital finance.
Developing creatives and offers
We have launched a variety of visuals, videos and infographics for maximum engagement.
- -1-Profitability and simplicityShort videos with an emphasis on returns of up to 16% and a minimum entry of $50.
- -2-Comparisons with the marketInfographics and visuals comparing Apato with deposits and the stock market.
- -3-Cases and storiesReal cases were shown: Vesna Townhouse, Karra Loft and others — with price dynamics, reviews and video reviews.
Launching and optimizing ads
We tested hypotheses in different markets, analyzed where the offer goes better.
- -1-English-speaking audienceSingapore, the UAE, and Germany are the most expensive, but the most conversion traffic.
- -2-Russian-speaking audienceThere are more applications, but below the warm—up percentage - it is important to filter on time at the funnel stage.
- -3-Registration funnelThey led to quizzes ("How much can you earn in Bali?") and a landing page with clear step-by-step registration.
Validation and analytics
The user's path was monitored until the moment of adding funds to the account.
Filtering by events
The application was counted as a target only if there was registration, verification and the first payment.
CRM and automation
All the data is integrated into CRM, tracking which creatives and audiences produce the best investors.
Channel analysis
Focusing on passive income worked best — 52 real investors in a short period of time.
The results of the promotion
- $3,000 advertising budget (Facebook)All the work was done through only one platform.
- 650 applicationsA massive flow of requests from all over the world.
- $4.61 average CPLOne of the lowest prices per application in the segment of investments in foreign real estate.
- 52 target leadsVerified investors who have registered, verified, and deposited funds.
- $57.69 per confirmed investorAn effective price for a client who is really ready for investment.
- The main insightsBetting on passive income, ease of entry (from $50), infographics and case studies, adaptation to different languages is the key to success in a competitive market.
I want to work with you
Leave a request and we will contact you as soon as possible.
Our services
We bring the advantages of the brand to the audience and increase conversion through various tools.
We increase traffic to the site and bring the audience to the purchase.
We increase sales through social media.
We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.
We optimize the site and bring it to the top for relevant queries.
We bring videos to the top of the YouTube search results and increase the brand's audience.
We evaluate the effectiveness of advertising and the profitability of the business.
We build work with applications and train you to work with incoming traffic.
