SEO YouTube

Thanks to SEO, we will increase the views and subscribers of your channel, as well as make it a convenient tool for communicating with the audience.

YouTube is a convenient platform to showcase the product and introduce the audience to the corporate culture.

We are bringing your videos to the top of the YouTube search results, which will make the channel more visible and more successful. Thanks to this, the target audience will not pass by and will be aware of the company and its products, which increases loyalty.

SEO is a complex tool for optimizing a YouTube channel, but it allows you to get more views and bring videos to high positions. At the same time improving the organic results in the search engines Google and Yandex, where there are sections with separate results of video content. Therefore, in the long term, you will be able to introduce the product to customers all over the world and enter international markets.

Our approach

Complexity

We use an integrated approach in marketing and promotion. We pay attention to all the elements so that the output results in a product without weaknesses. This approach resembles a cascade, where each component affects the rest, so our specialists focus not only on optimization, but also on other facets of marketing that are important to users.

Teamwork

We work closely with you, creating a cohesive team, because it's easier to achieve favorable results. We take into account all the wishes of the customer and try to implement all his ideas. For us, "we" is more important than "I", so we focus on achievements, not on the desire to be right.

Measurability

We work with specific indicators to make it clear to the customer exactly how our actions affect the business. We measure organic traffic and conversions, track bouncerateand evaluate the number and quality of external links. There are no abstract attitudes, our every action is backed up by figures, which we share in regular reports.

Focus on results

It is important to us that you are satisfied with the outcome of our work. Each specialist is fully involved in the project and works diligently on their task. We are alien to thinking in terms of "process for the sake of process", we do not create the appearance of work, but use our time rationally to meet deadlines and provide cool results that we can be proud of.

Experience

We share our experience gained over 18 years in the field of marketing. We combine time-tested tools with modern techniques: this interaction allows us to achieve tangible results. To carry out SEO optimization at Serenity is to trust the professionals, because our employees are experts in the IT industry, marketing and management.

Synergy

We involve several departments in the project at once and competently build communication between them. This way we stay within a single concept and create consistent content that is better perceived by the audience. It also increases the reach and number of interactions with content and allows for more efficient use of resources.

Stages of SEO optimization

Analytics

The first thing is analytics. At this stage, Serenity specialists will analyze your situation. For example, what is the status of the channel, how competitors are developing, and what the audience is interested in.

Contextual advertising

Allows to attract to your site as a target audience interested in specific models/brands/product categories in search engines Yandex, Google. And also to return to the site users who have not completed the purchase process or for repeat sales.
Analysis of the target audience and competitors

We delve into the interests of the audience, identify segments, and create consumer portraits that take into account the specifics of each segment: the main product pains, drivers, and barriers to purchase. We thoroughly study the main competitors in order to understand how to build on them.
Exploring the channel

We look at the statistics, design and other characteristics of the channel, identify the queries that are used to switch to it in order to determine the most priority tools for promotion. We analyze popular queries for your niche and see which keywords attract more traffic to your competitors.

Strategy

Based on all the data, we are forming an SEO strategy - a document in which we will consolidate SEO goals and ways to achieve them.

Semantics

We collect the semantic core for videos from YouTube search, perform clusterization and identify the intent (query goals. We determine which of these semantics is relevant to us, characterize it, and identify growth points.
Testing

We optimize specific videos in order to increase attendance, conversion, and audience loyalty. We analyze the effectiveness of the chosen strategy and adjust it if necessary.
Content plan

We are preparing a content plan based on the interests of the audience. We also provide recommendations on the design of the channel and video content: tagging, working with annotations and embedding videos on third-party sites, and filling out the description correctly.

Realization

Getting started with the implementation: based on the statistics obtained, we determine how the optimization will be carried out.

Working with headings and descriptions

We create informative and attractive titles for videos. We embed pre-assembled keywords in the title and description of the video.
Interaction with the audience

We actively provide feedback to the target audience in the comments. This contributes to greater engagement, as well as increases the activity of the channel, which gives an impetus to its development.
Analytics and optimization

We regularly monitor video performance to identify the most successful formats and then adapt existing and subsequent videos to current trends and algorithms.

Result

Bring your videos to the top not only on YouTube but also in the search engines Google and Yandex. We are increasing the company's presence in the media space, which increases recognition and confidence in the brand. On average, we manage to increase traffic by 15-20% to a video/channel in 3-4 months.