SEO promotion

We optimize the website, improve the design and content in order to attract profitable customers from search engines.

We focus on sales

Relevant queries

We bring the site to the top only for those search queries that bring customers. We will not waste your budget on non-targeted site visitors.

Commercial factors

We are improving the design and interface, thereby increasing the site's ranking in search results, increasing conversion and bringing more customers.

Profitability

If SEO promotion may turn out to be unprofitable in your niche, we will warn you about it during the preparation of the commercial offer.

We work in synergy with other tools

We are in favor of comprehensive marketing and promotion. Therefore, as part of SEO, we are improving the site so that it has a positive impact on other sales channels. Our SEO specialists understand not only search engine optimization, but also design, contextual advertising, classical marketing and web analytics.

Design

Improving the usability of the website. It becomes easier for the client to contact you, find and pay for the product or service. This affects both SEO promotion and the conversion rate of the site as a whole.
Design and development

In order for the site to immediately start ranking by search engines and rise to the top of the search results, we conduct SEO before its release. If the site is made from scratch, then after launch, you will not need to spend the budget and time on processing for SEO promotion. If you had an old website, you won't lose your current positions in search engines and traffic.
Contextual advertising

We analyze the effectiveness of key queries together with contextual advertising specialists and remove from the semantic core those that do not lead to an increase in sales.

Strategy

Before starting work, we draw up a strategy for further actions. Based on it, we will present you a work plan for several months ahead.

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Technical audit

We find errors on the site that prevent search engines from scanning and indexing it correctly: duplicate pages, important departments that are closed from search robots, broken links, and long site loading.
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Competitor Analysis

We select competitors based on target queries and audit the site of each of them. This way we eliminate inefficient promotion methods and adopt operational strategies.
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Analysis of current indicators

We look at the traffic and other characteristics of the site, identify the queries that click through to it in order to determine the highest priority tools for promotion.
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Content and design

We are preparing technical specifications for copywriters to write a text. Together with the designers, we are thinking over a more user-friendly website interface, adding feedback forms and other functionality to the pages to complete the target action.
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Clusterization

At the beginning of our SEO promotion work, we will analyze your company's website and competitors. We create a semantic core and divide it into clusters so that for each group of requests there is a promo page that covers the user's need for a group of goods or services, information about the company or on a question of interest.

Realization

We implement improvements one at a time to monitor their effectiveness and understand which solution helped achieve the result.

We are guided by the indicators of analytics

We are checking how the initial optimization affected traffic, the number of applications and sales. Based on this, we are implementing further improvements and testing various tools for SEO promotion. We reduce the cost of visits in organic traffic.
Improving the structure

To increase the number of entry points, we create additional landing pages. This way, users will find what they are interested in faster on your site. This means that they are more likely to make a purchase.
Increasing the mention rate

We find relevant sites with a good reputation in your and related fields and agree on the placement of links. For example, we publish an article or add a company to the rating. This increases the trust of search engines in the site.
Keeping an eye on the semantics

We update the semantic core in accordance with the expansion of the company's product range, services, or regions of operation. We are adding new competitive queries. This way we reach your audience as much as possible and exclude users who are not part of it from traffic. For example, if the goal is to increase showroom sales in St. Petersburg, we don't adapt requests to Moscow and the regions.
Technical optimization

We regularly conduct audits to avoid falling under the filters of search engines. We optimize the site for mobile search, monitor the page loading speed.