The corporate identity that creates brand awareness

We are developing an identity for companies that visually conveys the essence of the product, forms vivid associative images and is easy to remember.

A brand's corporate identity is a clear and memorable visual identification of an organization that inspires trust and increases loyalty to it.

We distinguish the brand from the advertising noise. We strengthen the image by creating a holistic picture: the logo, colors, fonts, mascot and other graphic elements blend harmoniously and support the overall tone of the company. We evoke feelings and emotions in accordance with the brand's concept and platform.

Our approach

Concreteness

We create an identity based on business positioning, not just a creative abstract solution.

Simplicity

We strive for the ease of perception of meanings through the absence of unnecessary distracting or confusing elements.

Consistency

We maintain recognition at every point of contact — the website, social networks, advertising, signage, media. We scale to physical media and communication channels without losing the unity of style and meaning.

Uniqueness

We are looking for non-standard solutions to differentiate ourselves from all competitors, avoiding unnecessary comparisons. We create visual and verbal images that help to identify a brand quickly and unambiguously.

Clarity

We convey the benefits of the product, convey the company's philosophy, create positive associations and inspire the audience with a sense of belonging to the brand.

Synergy

We increase the effectiveness of the entire campaign through the synergy of specialists. Each department is familiar with the general concept and creates solutions based on common goals and strategy. This minimizes inconsistencies in the work.

Stages of identity development

We hold a briefing, find out the wishes and limitations, determine the task and the general direction. We find out what features to focus on and how to interest the audience.

Study

We study the business and the audience, the brands of competitors and the best design solutions in the field of your product category.

Briefing

We analyze the company's positioning, study the strengths of the business, and highlight the advantages. We collect the information we receive in order to harmoniously integrate it into a visual concept and identification that will effectively convey the qualities to the audience.
Central Asia Analysis

We define the audience segments and what unites them. We capture the most important points of contact with your company for the target audience. We determine the direction of the future style and the most important communication channels.
Competitors

We study competitors' brands, note the strengths and weaknesses of the identity, and look for patterns. We create a list of references, notice interesting solutions and create a unique style to avoid repetition and stand out in the market.
Exploring trends

We analyze the best domestic and foreign solutions in your niche, study market trends.

Realization

We are developing a design system according to which all communication channels will be designed.

Mudboard

We begin work by creating a mudboard, the task of which is to compare our vision of the future design with yours. Using a selection of images, we convey the mood, feelings, and emotions that a brand should evoke in your audience. We are coordinating with you and moving on to the next stage.
Logo

The central element of branding, on the basis of which we create other aspects of corporate identity. We are developing three logo concepts and usage examples. Together we choose the most suitable option and refine it according to your wishes.
Identity

A design system consisting of additional elements that will serve as components in the design of communication channels. We create style elements, select fonts and colors. We brand the communication channels selected based on the specifics of your business.

Channel design and instructions

We perform visual and functional configuration of all channels of your brand's interaction with the audience.

Decoration

We design communication channels in a single concept, ensuring the integrity and individuality of the brand on all platforms.
Guide

We are creating a detailed guide on how to use corporate identity, including recommendations on the color palette, fonts, logos and graphic elements. Your brand will look solid at all points of contact with customers, maintaining recognition and loyalty.
Templates

We provide templates for advertising banners, business cards, letters, and presentations so that clients and partners can create an understandable image of corporate culture.

Result

We are creating a solution that forms a holistic visual image of the brand. The new corporate identity forms the basis of the necessary digital and printed materials and other media.