End-to-end analytics

We optimize marketing expenses and increase the effectiveness of campaigns by combining data from all points of customer interaction into a single system.

Business analytics in a company turns data into valuable insights and strategic decisions.

We help you determine which marketing tools and business solutions are most effective for your product and maximize the return on your investment in advertising.

Who needs end-to-end analytics

Availability of online sales

A business must sell goods or services online in order to be able to track a customer's entire journey from first contact to purchase.

Complex sales funnels

If a business has complex and long sales funnels, the introduction of end-to-end analytics will help to better understand at what stages customers are lost and how to improve conversion.

Availability of a CRM system

For effective data analysis, it is necessary to integrate a CRM system that stores information about customers and their purchases.

Large amount of data

The more data there is about customers and their behavior, the more accurate and useful analytics will be.

Using multiple advertising channels

End-to-end analytics is most useful when a business uses various channels to attract customers, such as contextual advertising, social media, email marketing, and others.

High competition

In highly competitive conditions, it is important to use the marketing budget as effectively as possible, which is possible thanks to end-to-end analytics.

Striving for personalization

End-to-end analytics helps create more personalized offers and campaigns, which increases customer loyalty and retention.

Types of business

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Online shopping / eCom

End-to-end analytics helps to track the customer's entire journey from the first visit to the site to the purchase, which allows you to optimize marketing campaigns and increase sales.
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Subscription Services

Customer retention is important for subscription services. End-to-end analytics helps analyze user behavior and create personalized offers to increase loyalty.
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Startups

It is important for startups to use limited resources effectively. End-to-end analytics allows you to accurately assess the effectiveness of each advertising channel and save your budget.
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B2B companies

The B2B segment often has long and complex sales funnels. End-to-end analytics provides a clear understanding of which marketing efforts lead to conversions and how to improve customer engagement.
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Companies with multi-channel marketing

If a business uses multiple channels to attract customers, setting up end-to-end analytics will help you understand which channels work best and how to combine them for maximum efficiency.

How we work with end-to-end analytics on projects

Setting goals

We set key business goals that need to be achieved through end-to-end analytics. These may include tasks such as increasing revenue, improving conversions, and increasing customer loyalty.
Integrating the data

We combine data from web analytics, advertising cabinets, social networks and messengers, CRM systems into end-to-end analytics. This allows you to create a single database about customers and their activities.
We establish contact points

We identify all possible sources of user interaction with the company, such as the website, social networks, email newsletters, advertising campaigns, offline events, and others.
Collecting statistics

We collect information at all stages of the client's life cycle. For example, data about site visits, purchases made, and feedback requests.
We evaluate and customize

We identify the behavioral patterns, needs, and preferences of your clients in order to develop individual strategies for interacting with each of them.

We will make a full report for you and collect recommendations.

— We will prepare a presentation with the main conclusions and recommendations.

— We will provide comprehensive tips for improving your website, advertising, and business processes based on data analysis.

— We will conduct a thorough assessment of the current advertising campaigns and their effectiveness.

— We will offer ideas for increasing conversions by improving the user experience.

— We will analyze the weaknesses in your business and propose effective solutions to eliminate them.

Presentation of results

You will see the customer's entire journey from the first contact to the purchase. Find out which channels bring the most value and how users interact with your product.

End-to-end analytics in marketing will provide accurate data for decision-making. You will be able to invest resources in the most effective channels and optimize your budget.

Detailed data analysis will help identify bottlenecks in the sales funnel, improve the user experience, increase the effectiveness of advertising campaigns, and increase conversions.

Integration into end-to-end analytics of various data sources and regular analysis will help identify growth points, increase business profitability and stay one step ahead of competitors.

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