Marketing for IT products: from pilot to scaling

We help IT companies, startups, and product teams enter the market, attract customers, and grow. We build marketing around the product: packaging, content, lead generation, PR, advertising, community and growth funnels — everything to turn technology into a business.

Without marketing, even the best IT product won't take off.

The market is overheated: users are drowning in solutions, investors are looking at traction, and competitors have long occupied the channels. Without a clear strategy, clear positioning, and a flow of applications, even cool technology goes unnoticed. We are solving this.

Stages of marketing for IT companies

We approach IT marketing as a system: we take into account the stage of product development, the type of model (SaaS, B2B, B2C), the goals of the founders and business metrics. We start the work quickly, with an emphasis on results.

Strategy and positioning

We form marketing around the product and growth objectives

Product and audience analysis

We conduct interviews, CJM, and analyze competitors.
Offer wording

We help you explain what makes your product unique and necessary.
Selection of channels and stages

We determine the sequence: from primary demand to customer retention.

Product content and packaging

We create materials that sell value.

Landing page, website, or platforms

We pack the meaning, demonstrate the cases, and lead to registration or application.
Marketing materials

Whitepapers, guides, presentations, cases, screencasts, demo videos.
Content marketing and PR

Publications, articles, media, speeches — we build trust and authority.

Attracting leads and growing

We generate a stream of applications and users

Targeted and contextual advertising

We bring the necessary audience from paid channels.
Lead generation and auto-funnels

We set up funnels: lead magnets, email series, webinars, auto-messages.
Analytics and optimization

We look at the numbers, improve the funnel, and test new hypotheses.

Result

You get a marketing system that helps the product scale: clear positioning, engagement funnels, stable lead flow, brand awareness and trust. We are becoming growth partners, not just contractors.