Naming

Creating a new original name for your brand

The name plays a key role in brand awareness, increases loyalty, and increases demand.

We will help you uncover your positioning and attract the attention of your audience. Let's make your company's name memorable and make it stand out from the competition.

We approach naming creatively, taking into account all negative associations. We adapt to your request and strive to create a simple and resonant name for the company.

Our approach

Creativity

Specialists from different departments are working on naming. Joint creative work allows us to develop a multifaceted and original title.

Flexibility

We are adapting to your task. We are ready to work on creating a brand name both in a short time and in more depth.

Sensitivity

We hear your preferences and requirements. We do not impose our vision and ideas. We are always ready to make adjustments and finalize the proposed names.

Adaptability

We develop naming conventions for companies, products, and services from all fields. We create names in Russian and foreign languages.

The difference

We create names that help you remember and quickly identify the brand.

Simplicity

We strive for the ease of perception of the meanings and positioning of the company through the name.

Naming stages

The name is the first thing a customer notices when interacting with a company or product. Choosing the right name is very important, so we approach the process of creating a brand name — a name for a product or company — as responsibly as possible at all stages.

Diving

Briefing

Through interviews, we find out your preferences, discuss the names that you like. We analyze the company's USP, the positioning vision, and the brand character that the new name should reflect.
Analysis of the target audience and competitors

We are studying the audience portraits you described and the client's path. We analyze the company's competitors in terms of naming: descriptors, slogans, and the names they use. We analyze the methods used to create naming and the meanings inherent in names.
Going beyond the scope

We are considering ways of naming companies in related fields. We are studying approaches to product naming. We are looking at the naming strategies of the leaders of the foreign market. We are looking for new deep associations and themes for the first creative with the team.

Creative meetings

During three creative meetings, specialists from different departments of the agency get acquainted with the company and its requirements, select associations and develop more than 100 original names using special naming techniques and strategies.

-1-

Consideration of name requirements

We start the first creative by introducing the team to the company and the task. We are considering your name requirements and analyzing your preferences.
-2-

Selection of associations

We generate associations related to the company's field of activity, its character, the customer, the product and its advantages. We capture all the ideas.
-3-

Generating new words and metaphors

Based on the selected associations, we generate words and phrases. We are jointly selecting the best options. We come up with metaphors and comparisons that match the specifics of the brand.
-4-

Translation into other languages

We translate all associations and metaphors into other languages, so as not to limit ourselves to Russian. We most often use English and Latin letters, as well as the transcript.
-4-

Working with methods for creating a name

We select naming techniques based on the task: "gluing" two words into one, truncating to make the name concise, anagrams and alliteration, using rhymes and consonant words. We collect the most successful options in a single table.
-4-

Selecting a descriptor

On the last creative, we come up with concise phrases to enhance and reveal the new name. The descriptor will appear in search queries when your brand name appears in the search results.

Top 10 selection

The naming agency's specialists carefully select the names based on the criteria specified in the brief. All names are checked for uniqueness in an open trademark database. Each name is checked for negative associations. During testing, the CA chooses the most appropriate name.

Highlighting the best options

Out of hundreds of possible names, we choose the most euphonious, beautiful, capacious and appropriate in meaning. We cut off difficult pronunciation and spelling.

Criticism

We hold a critical meeting: we analyze each name for possible negative associations and subtexts. We are discussing options for misunderstanding and using the name.

Checking for uniqueness

We check the uniqueness of naming on the sites of open trademark databases of patent bureaus. We warn you in case of partial matches. We analyze naming for consonance with competitors and search results for a specific name.

Visualization

We are preparing a beautiful report on the top 10 names with detailed arguments, descriptors and a selection of free domain names.

The creative is with you

We are conducting a naming presentation and discussing all the options. We select the 4-5 best titles that go to the testing stage.

Testing

An additional stage of the company's naming process. During testing, your target audience chooses the most appropriate name for a brand, service, or product. We conduct a thorough analysis of the selected titles and provide recommendations for a final decision.

Simple VK testing

We launch up to three VKontakte surveys among representatives of the brand's target audience. We are sharing the research statistics with you. We select the names with the highest number of votes.
In-depth testing by Yandex.Surveys

We prepare detailed questions for the target audience for each name option. We create a survey in the Yandex.View service and run it to your database by e-mail or geolocation. We combine the analytics into a simple and understandable report.

Result

The result of our agency's work is the naming of a product, service, or brand in several ways.

The naming service includes the development of a name with a deep base of argumentation. The names are selected based on your preferences, our marketing expertise, and the desires of your consumers. Free domain names and descriptors are immediately selected for the names.