Luxury product on Instagram: premium audience in the USA
How we built the brand into the agenda of New York, California and Florida - without noise, but with an accurate hit
The client is a premium brand for a discerning audience in the USA.
The task: to integrate the product beautifully and accurately into the Instagram feed of rich users in three regions, to achieve real sales and discussions, working only for “your” audience.
- 185,000+ unique reach
The brand was seen by the premium audience of the top regions of the USA - 2,100 subscribers with engagement
The growth of the active base without “cheating” and garbage - 130+ sales through the Instagram store
Product orders and discussions among real luxury buyers
Analysis and strategy
We identified three regions, painted portraits of the target audience and key interests, and formed a funnel for Instagram.
Creatives and packaging
We created 5 videos and 2 static visuals, designed them for an internal Instagram store.
Launching and optimizing ads
Launching to an English-speaking premium audience in the USA with lookalike and custom interest, fine-tuning behavior
Control of engagement and sales
We tracked every step: engagement, clicks, cart additions, sales, and media discussion.
Analysis and strategy
The focus on the “entry point" is only those who really live a luxury lifestyle and buy on Instagram.
- -1-GeographyThree key regions: New York, California, and Florida are places with a high density of premium buyers.
- -2-Interests and behaviorFrom luxury lifestyle, high-end fashion, organic food to wellness and art.
- -3-The funnel under InstagramThey immediately took me to the store — a minimum of unnecessary steps, maximum visual contact.
Creatives and packaging
Every creative is part of the aesthetic, and the brand feels “its own” to the target audience.
- -1-5 videos and 2 static onesShort fashion videos, product demonstration in a premium setting, visualization of mood and status.
- -2-Store designAll in a single aesthetic, product cards and an interface tailored to the habits of the luxury buyer.
- -3-Discussion contentStories, backstage, participation in local aesthetic movements.
Launching and optimizing ads
We worked on “fine tuning” — only a premium audience, no mass market.
- -1-Lookalike и custom interestsThe exact segments are luxury lifestyle, high spenders, organic living, premium travel.
- -2-Geo-targetingShowing only in the right areas of NY, CA, FL — not a single extra dollar for “noise”.
- -3-Minimum noise, maximum impactTraffic to the Instagram store, retargeting by interactions, and “warming up” through stories.
Control of engagement and sales
The main thing is not just impressions, but real contacts with the audience and sales.
We tracked everything
Reach, clicks, CTR (3.67%), average interaction time (18 seconds), subscriptions, cart additions, sales.
Real subscribers and purchases
2,100 new subscribers, 570 cart additions, 130+ Instagram sales.
Mentions in the media
The brand began to be discussed in the local media, organics and engagement increased.
The results of the promotion
- $4,500 budgetThe entire volume is only on Instagram, the focus is on premium regions of the USA
- 185,000+ coverageAccurately hitting the target audience
- 6,800 clicks, $0.66 per click, CTR 3.67%Very high engagement for the premium segment
- 2,100 new subscribers, 570 cart additionsReal, live profiles — no botting
- 130+ sales through the Instagram storeConfirmed purchases within the campaign
- The main insightsFor the luxury segment, not only applications are important, but cultural integration, trust, and aesthetics. Instagram is a great platform if you work with subtle targeting and creativity, rather than “pouring a funnel.”
I want to work with you
Leave a request and we will contact you as soon as possible.
Our services
We bring the advantages of the brand to the audience and increase conversion through various tools.
We increase traffic to the site and bring the audience to the purchase.
We increase sales through social media.
We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.
We optimize the site and bring it to the top for relevant queries.
We bring videos to the top of the YouTube search results and increase the brand's audience.
We evaluate the effectiveness of advertising and the profitability of the business.
We build work with applications and train you to work with incoming traffic.
