Architecture in Dubai: applications through a system target
How we built the flow of applications for the developer — without pathos, with a cool head and analytics
A Dubai-based development company working with premium primary real estate.
The task: to bring new residential complexes to an international audience, to launch stable lead generation from scratch — without “noise", only through consistent hypothesis tests and automation.
- 490 leads in 3 months
System testing and segmentation by facilities resulted in a steady increase in applications - from 398 ₽ per request
Minimum CPL for key bundles — cheaper than the market and without loss of quality - 6950 clicks per week
Peak traffic, maximum coverage in English-speaking countries and the USA
Noise relief and audit
We disabled all previous campaigns, audiences, and creatives, and started from scratch.
Segmentation and hypothesis testing
We separated the objects, audiences, and geo; we tested the languages and interests separately
Creatives and landing pages
They moved away from pathos to honest benefits: they showed prices, profitability, and real conditions.
Automation and analytics
We keep everything in mind: we keep every hypothesis in Google Sheets and Roistat, we remove unnecessary things, we scale the work
Noise relief and audit
They turned off everything that was “playing into mush”: irrelevant creatives, random audiences, duplicate formats.
- -1-A new startNot a single old bundle, just a test of new hypotheses, one after the other.
- -2-Abandonment of “if only it were”Creatives for the sake of beauty and random audiences don't work — they've disabled everything.
- -3-Clear documentationEach hypothesis was recorded and tracked in a table, transparent analytics from day one.
Segmentation and hypothesis testing
The detailed division by objects, geo, and languages allowed for a 2-fold increase in efficiency.
- -1-3 objects, 5 geoRosso Bay, Nikki Beach, Azizi Venice. Tests in UK, USA, Canada, UAE, Europe.
- -2-Languages and interestsEnglish gave the best applications, Arabic and Chinese gave cheap but low—quality traffic - they were eliminated.
- -3-Real estate onlyTarget only interests related to investments and real estate — without “fellow travelers".
Creatives and landing pages
The focus is on simplicity: real photos, prices, and profitable offers.
- -1-Anti-crisis offers“Invest from $190,000”, “Yield 9%", “Villa for the price of a studio in London”.
- -2-Landing pages, leadforms, and quizzesWe tested different formats and left only what really converts.
- -3-Portrait without pathosPictures with people, real views, without golden bathrooms and useless renderers.
Automation and analytics
All the work is based on numbers and live reports.
Meta Pixel, UTM, Roistat
Everything was monitored: the channel, the bundle, the CPL, the conversion rate for each object.
Live dashboard
A month later, there was a full dashboard for each object and geo, all decisions were made in numbers.
They left only a working one
No “pity” for hypotheses — everything superfluous was eliminated, only conversion bundles were scaled.
The results of the promotion
- 490 leads in 3 monthsIn total, for all cycles, applications with real contacts and interest in the purchase
- CPL from 398 ₽ (minimum 9.55 dirhams)The best value according to the “purest” hypotheses
- Peak traffic: 6950 clicks per weekHigh coverage, especially in the USA and UK
- Object segmentation has the highest conversion rate.There is a separate funnel for each LCD, the maximum hit
- English—speaking countries are leaders in qualityThe “warmest” applications from the USA and the UK
- The main insightsHonest hypothesis testing, focus on analytics, and avoiding all unnecessary things are the only way to build systemic lead generation in premium real estate.
I want to work with you
Leave a request and we will contact you as soon as possible.
Our services
We bring the advantages of the brand to the audience and increase conversion through various tools.
We increase traffic to the site and bring the audience to the purchase.
We increase sales through social media.
We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.
We optimize the site and bring it to the top for relevant queries.
We bring videos to the top of the YouTube search results and increase the brand's audience.
We evaluate the effectiveness of advertising and the profitability of the business.
We build work with applications and train you to work with incoming traffic.
