FreshDealer: JAC on VKontakte

How we scaled recognition and collected targeted applications for JAC cars in 2 months

The task: to promote the full JAC model range — from urban sedans to SUVs — through VKontakte.

The goal: to quickly increase brand awareness and collect a stream of real applications for the purchase of cars from social networks, with an emphasis on practicality, comfort and favorable conditions.

956 ₽ per request

The optimal cost of the target lead for the car market
120,000+ impressions

We have achieved high brand awareness and reach in the target region
2,084 transfers to the quiz

High audience engagement in the lead funnel without the need for a separate landing page

Strategy and segmentation

We identified the key segments: taxis, families, young drivers, and developed communications for each

Creatives and formats

We have launched videos, banners, carousels, lead forms and quizzes with an emphasis on test drives and loans.

Media support

We worked on brand awareness through outreach campaigns and dealer subscriber growth

Optimization of lead generation

Focus on direct requests from the advertising cabinet, regular adjustment of audiences and creatives

Strategy and segmentation

We have built a funnel so that each segment sees a relevant offer and is ready to submit a request.

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Family cars

The emphasis is on comfort, spacious interior and safety for the whole family.
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Cars for taxis

The focus is on cost-effectiveness, affordable lending and favorable purchase conditions.
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Geotargeting

We used geometries on creatives: Moscow and the region — showing local advantages.

Creatives and formats

We experimented with the pitch to reach as many potential customers as possible.

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Real photos and videos

They showed JAC "live" — test drives, reviews, fragments of trips.
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Carousels and banners

We promoted different models in the same campaign, from sedans to SUVs.
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Quizzes and lead forms

The user was smoothly involved: first, the interest in the models, then the quick collection of the application without unnecessary steps.

Media support

We worked not only on applications, but also on loyalty and recognition.

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Reach campaigns

They advertised to a wide range of target audiences in order to increase knowledge of the JAC brand.
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Subscriber growth

Due to the engaging content, we have increased the audience of the dealer's community.
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Expert approach

They included materials about the benefits of lending, online registration, and test drives at home.

Optimization of lead generation

The focus is only on working bundles and the optimal price per request.

Direct requests from advertising

People left contacts directly on VK, without going to a separate website.

Analysis and correction

CPL was regularly monitored, weak audiences were disconnected, and workers were strengthened.

Focus on response speed

Managers quickly contacted customers, which increased the conversion rate to test drives and purchases.

The results of the promotion

66,000 ₽ total budget for 2 months

All work is done only through VKontakte, without third—party platforms.
956 ₽ per target lead

The optimal cost of an application in the Moscow car market.
120,000+ impressions

High coverage, increased brand awareness and interest in the JAC product range.
2,084 transfers to the quiz

The audience was actively involved, and applications were received directly from the VK advertising account.
Dealer's subscriber growth

Additionally, increased activity in the community — increased trust and interest.
The main insights

Strong creativity with real photos, a bet on practicality and credit, accurate geo—targeting, a combination of reach campaigns and lead generation in one window - VKontakte worked great for car traffic.

I want to work with you

Leave a request and we will contact you as soon as possible.

Our services

Comprehensive promotion

We bring the advantages of the brand to the audience and increase conversion through various tools.

Contextual advertising

We increase traffic to the site and bring the audience to the purchase.

Targeted advertising

We increase sales through social media.

Comprehensive SMM

We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.

SEO

We optimize the site and bring it to the top for relevant queries.

SEO YouTube

We bring videos to the top of the YouTube search results and increase the brand's audience.

Business analytics

We evaluate the effectiveness of advertising and the profitability of the business.

Sales marketing

We build work with applications and train you to work with incoming traffic.

All services