Laser hair removal: 385 applications with CPL 246
How we brought clients to the studio “from scratch” — without warmups, storytelling and extra budget
The laser hair removal studio has one office, zero digital activity, the task is to start the flow of applications and reach an understandable cost without fantasies and “infostrategies”.
Focus: quick results, clear offer, direct access to the audience.
- 385 applications for 95,600 ₽
Real leads with contact, without warming up - 246 ₽ the cost of the application
CPL is a quarter below the market in the beauty segment - 1.5 ₽ cost per click
Massive traffic at minimal cost — thanks to segmentation and simple creatives
Exploration and analysis
We scanned competitors, stole the best offer, and quickly applied it to ourselves.
Audience and segmentation
We parsed fresh subscribers, collected Lookalike for joining competitors' public sites
Creatives and offer
20 options — left 5 of the strongest, tested at all stages of the funnel
Placements and format
We checked Instagram traffic, leadform, and quiz - we chose the best in terms of quality and price
Exploration and analysis
We didn't “study the market” — we looked for what was already working with competitors, and we immediately implemented it.
- -1-Public domain analysisWe collected top offers — “-50% on the first visit” gave the maximum response.
- -2-Quick launchWe didn't waste time on hypotheses — we took the proven ones and adapted them for ourselves.
- -3-Instant verificationWe immediately checked how the offer goes in — we left only the strongest.
Audience and segmentation
We worked only on a fresh, active database.
- -1-Parsing via TargetHunterWe have gathered an audience of competitors and fresh entrants.
- -2-LookalikeWe created a segment on Facebook with the maximum CTR and conversion rate in applications.
- -3-Focus on interestsOnly women 20-55, beauty and self-care.
Creatives and offer
There is no “Arabica” or complex design — just simplicity and direct suggestion.
- -1-20 creatives → Top 5They quickly cut off what wasn't working; they left simple photos, concise text, and a strong button.
- -2-The psychological trigger of “just now”Time, limited offer — maximum response.
- -3-Offer “-50%”It is still considered the best — it has given the most applications.
Placements and format
We didn't complicate it — we tested one offer in three variants.
Instagram (traffic)
Incoming traffic to the leadform is fast, simple, and without unnecessary steps.
Leadform
Gave the maximum amount of applications for the minimum CPL.
Quiz (short)
Smaller, but better: simplified and got a +17% conversion rate compared to the long one.
The results of the promotion
- 385 applications, CPL 246 ₽, 1.5 ₽ per clickAll for 95,600 rubles, without unnecessary expenses
- Lookalike worked best with fresh introductions and a short quiz.
- The "-50% on the first visit" offer is the gold standard for the segment
- Simple feed, minimum steps, no “magic”No storytelling, marathons, or warmups — just applications “tomorrow”
- The main insightsParsing + Lookalike + direct offer — that's all; design and “infostrategies" only get in the way at the start.
I want to work with you
Leave a request and we will contact you as soon as possible.
Our services
We bring the advantages of the brand to the audience and increase conversion through various tools.
We increase traffic to the site and bring the audience to the purchase.
We increase sales through social media.
We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.
We optimize the site and bring it to the top for relevant queries.
We bring videos to the top of the YouTube search results and increase the brand's audience.
We evaluate the effectiveness of advertising and the profitability of the business.
We build work with applications and train you to work with incoming traffic.
