LP Relocate: $160,000 budget, 5,300+ leads, 20+ countries
Comprehensive lead generation for international relocation services — from scratch, on four channels, worldwide
LP Relocate is an international company that supports clients in business and personal life relocation: from opening companies and accounts to obtaining a residence permit and tax consulting.
The task: to build a single funnel of lead generation for dozens of countries, segments and languages, to scale the system, keeping CPL in the target range.
- 5,340 leads in 18 months
The flow of applications from 20+ countries — with automation, analytics and spot offers - $30.6 average CPL
We have maintained the favorable cost of the application when promoting in different geo and channels - 20+ unique landing pages
We've rebuilt the funnel for each segment, service, and language, and enhanced conversion with retargeting and autoworking.
Market analysis and funnel architecture
We've laid out all the services, segments, countries, and languages, and built a matrix of offers, platforms, and creatives.
Launching and testing channels
Instagram Facebook/Instagram, Google Ads, TikTok, LinkedIn, with hypotheses for each audience, were chosen.
Automation and analytics
We have set up UTM tracking, Roistat, event retargeting, and CPL/ROI reporting for each segment.
Optimization and scaling
We regularly tested A/B hypotheses, disabled ineffective bundles, and finalized landing pages and offers.
Market analysis and funnel architecture
All logic was based not on “traffic”, but on a specific segment: to whom, where, why, in what language.
- -1-Shared servicesCompany opening, bank accounts, residence permit, legal and tax consulting.
- -2-Segmented geo and languagesThere are 4 languages (Russian, English, Arabic, Chinese) and 20+ countries, each offer has its own chain.
- -3-Task offerOn LinkedIn, there is a check for $3–5K, on Facebook there is a massive CPL, on TikTok there is a young audience with cheap traffic.
Launching and testing channels
Each platform has its own mechanics, offers, creatives and autoworks.
- -1-Facebook/InstagramThe maximum volume of leads is $20-35 in CPL (especially in Kazakhstan, the UAE, Turkey, and Eastern Europe).
- -2-Google AdsNetwork channel, minimum CPL of $15, focus on hot requests (“open a business in the UAE”, etc.).
- -3-TikTokIt provided super–cheap traffic ($0.12-0.18 per click) and consistently leads among digital youth.
- -4-LinkedInThe smaller volume, but the most “expensive" leads with a check of $3–5K for consulting, CPL — $42.6.
Automation and analytics
No manual accounting, just numbers and dashboards.
- -1-UTM and RoistatAll analytics in terms of channels, landing pages, offers and audiences.
- -2-Event retargetingWe caught up with everyone who looked at the landing page, started, but did not finish the application — we increased the conversion rate at the warm-up stage.
- -3-Unified reportingAll data was collected in a live dashboard — you can see what works and where applications are lost.
Optimization and scaling
Success is not about launching, but about constant iterations.
Only unique landing pages
20+ landing pages for each service and language, not a single “common” site.
A/B tests of offers
Constant checking: which call-to-action, banner, and step order better converts leads.
Disabling the “drain”
Any channel, audience, or creative with a bad CPL was immediately turned off, and all decisions were based on numbers.
The results of the promotion
- $163,700 total budget, 18 monthsFour channels, dozens of countries, maximum diversification
- 5,340 leads, average CPL of $30.6Leads with confirmed interest undergoing validation and autoworking
- 20+ unique landing pages, dozens of offersThe entire funnel is turnkey for each segment and language
- Facebook and TikTok are the best in terms of price, Google is the best in terms of “quality”, LinkedIn is the best in terms of receiptThe flexible model allows you to withstand CPL up to $40-50 without loss.
- The main insightsIn such a niche, there is no universal approach: success = segmentation, individual landings, digit control, and constant iteration. Facebook and TikTok can give a CPL of 2 times lower if you don't try to “sell everything at once.” The narrower the segment, the cheaper the application.
I want to work with you
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Our services
We bring the advantages of the brand to the audience and increase conversion through various tools.
We increase traffic to the site and bring the audience to the purchase.
We increase sales through social media.
We create a strong brand, communicate regularly with the audience and track its path from the post to the purchase.
We optimize the site and bring it to the top for relevant queries.
We bring videos to the top of the YouTube search results and increase the brand's audience.
We evaluate the effectiveness of advertising and the profitability of the business.
We build work with applications and train you to work with incoming traffic.
